The Rocawear Dynasty 1999-2011 (URBAN FASHION ICON)

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In 1999 after Jay Z established himself as a savvy businessman with his Rocafella Records he expanded his empire into the fashion world with Rocawear.

“Entrepreneur and record exec, Steve Stoute – celebrity stylist, June Ambrose and Rocawear’s Chief Marketing Officer Jameel Spencer discuss how changes in popular opinion have affected some of today’s fashion brands.

That’s Rocawear viral videos celebrate the evolution of hip hop culture. Rocawear was established in 1999 off the excitement around Jay-Z and Rocafella Records and remains today as the number one urban lifestyle brand in the world. We celebrate how the culture has evolved and how Rocawear has not only evolved with the culture but has been a major force in communicating that evolution around the world.”

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